Ford Extends Employee Pricing Amid Tariff Uncertainty

Ford has extended its employee pricing program, dubbed the 'From America, For America' campaign, to all U.S. customers on most Ford and Lincoln vehicles through early July. The move offers discounts ranging from $2,000 to $10,000, responding to uncertainty from recently imposed 25% tariffs on imported vehicles and parts. The program, originally set to end in early June, was extended after the Trump administration partially rolled back some tariffs to ease consumer and manufacturer costs. Ford reports double-digit sales and dealership traffic increases, with additional incentives like free home EV charger installation for electric vehicle buyers. In contrast to other automakers who are adjusting production or facing layoffs due to tariff pressures, Ford highlights its commitment to U.S. manufacturing. However, the company warns that vehicle prices may rise if further tariff relief is not implemented.