Phoebe Gates, Sophia Kianni Launch Fashion Tech Startup Phia

Phia, a new fashion tech startup founded by Phoebe Gates and Sophia Kianni, is revolutionizing online shopping by aggregating listings from top retail and secondhand platforms, empowering consumers to compare prices and make eco-conscious choices easily. The company aims to combat fast fashion by promoting sustainability, with secondhand fashion offering significant carbon reduction benefits. The founders, motivated by personal experiences and advice from figures like Kim Kardashian, emphasize building technology that genuinely serves women and prioritizing authenticity over traditional funding paths. Their journey highlights how innovation and environmental responsibility can coexist in the fashion industry, offering a smarter, more sustainable way to shop.