Snapchat Drops Redesign After User Decline

Snap Inc. has abandoned its planned three-tab redesign of the Snapchat app after negative feedback from core users, especially those who preferred the traditional five-tab layout that includes Snap Map and Stories. The company is now testing a refined five-tab interface to improve content discovery and access to features like Spotlight, aiming to retain loyal users and appeal to new ones. This decision follows a loss of 1 million daily active users in North America, reducing the regional total to 99 million, while global daily active users increased to 460 million. Snap reported a 14% year-over-year revenue rise to $1.36 billion for Q1 2025, driven by growth in advertising and Snapchat+ subscriptions. The move echoes the backlash to Snap's 2018 redesign and highlights the company's responsiveness to its user base. Snap also reported strong engagement with its AI tools and announced plans to introduce more AI and AR features later in the year.