Netflix Partners Mattel Hasbro For Global KPop Demon Hunters Toys Games 2026

Netflix has partnered with Mattel and Hasbro to release a broad range of KPop Demon Hunters merchandise, including dolls, action figures, collectibles, role-play products, and games, set to hit retailers in spring 2026. Mattel will focus on dolls, action figures, and accessories, launching a presale three-pack of character fashion dolls in November 2025, while Hasbro will produce plush toys, youth electronics, role-play items, and games like MONOPOLY Deal: KPop Demon Hunters. The collaboration reflects the immense global popularity of the Netflix animated musical, which follows the K-pop girl group HUNTR/X, who balance stadium tours with demon hunting, and whose soundtrack has topped the Billboard charts. Netflix's Chief Marketing Officer Marian Lee highlighted the unprecedented fan demand for merchandise reflecting the show's cultural impact. Additionally, there is speculation that Wizards of the Coast, a Hasbro division, may develop a KPop Demon Hunters role-playing game or Magic: The Gathering crossover, potentially expanding the franchise's reach. The merchandise deal capitalizes on the film's success and fan enthusiasm, allowing audiences to engage with the franchise beyond the screen.