Fox Entertainment Acquires Stake in B.J. Novak's Chain to Expand Culinary Content

Fox Entertainment has acquired an equity stake in Chain, a Los Angeles-based culinary experience company co-founded by B.J. Novak, known for its nostalgic dining pop-ups and large-scale food events like ChainFest. The partnership, managed through Fox's Studio Ramsay Global, includes a first-look development deal with Chain Media, IP integrations with Fox's Gordon Ramsay series and Bite entertainment platform, as well as potential vertical video series via Fox's investment in Holywater. This multi-faceted collaboration aims to expand Chain's original IP, grow its event portfolio, and develop live experiences tied to Fox's culinary properties, leveraging Chain's proven impact and Fox's extensive digital storytelling capabilities. Chain has collaborated with major food brands such as Taco Bell, Pizza Hut, and Panda Express, as well as entertainment partners including Paramount and Disney. Fox CEO Rob Wade emphasized that the investment furthers the company's digital storytelling and content creation strategy within the food space, strengthening their connection to food fans. B.J. Novak highlighted Fox Entertainment and Studio Ramsay Global's expertise in turning culinary storytelling into cultural phenomena, expressing enthusiasm for the partnership's potential to reach wider audiences.