Cindy Crawford, Kaia Gerber Star in Family Campaign with Vuori

Kaia Gerber and Cindy Crawford, renowned for their striking mother-daughter resemblance, have leveraged their shared looks both in fashion and beauty decisions, with Kaia often referencing her mother's past styles for inspiration. Their close relationship extends to professional collaborations, as the Gerber-Crawford family recently became the face of Vuori, a California-inspired athleisure brand, marking one of their first major modeling campaigns as a family. Both Kaia and Cindy praise Vuori’s quality and its alignment with their laid-back, nature-focused lifestyle, emphasizing the authenticity of their partnership. In joint interviews, Kaia credits Cindy for teaching by example rather than direct advice, highlighting values like punctuality and preparedness. The duo frequently share and reimagine each other's iconic looks, further blending their personal and professional lives. Their family partnership with Vuori is seen as a natural progression rooted in shared values and mutual admiration.