Madison Beer Releases 'Bittersweet' Video Featuring Sean Kaufman Depicting Breakup

Madison Beer released her emotive music video for "Bittersweet," co-directed with Iris Kim, featuring Sean Kaufman from "The Summer I Turned Pretty" as her ex-boyfriend. The video opens with a painful breakup scene, followed by a symbolic parade celebrating her newfound independence, capturing the complex emotions of sorrow and empowerment. Beer’s lyrics and visuals reflect themes of loss, self-reflection, and acceptance, with the narrative balancing moments of heartbreak and relief. Her real-life relationship with NFL quarterback Justin Herbert adds public interest around the release, which follows her live performance at the Victoria’s Secret Fashion Show. The video also includes intimate flashbacks and paparazzi scenes, emphasizing the personal and public sides of a breakup. Overall, Beer continues to demonstrate her growth as an artist by blending vulnerability with strength in her storytelling and performances.