Falcons, Ulbrich Fined $350K Over Sanders Prank Call

The NFL has fined the Atlanta Falcons $250,000 and defensive coordinator Jeff Ulbrich $100,000 after Ulbrich's son, Jax, accessed Shedeur Sanders' phone number from his father's iPad and orchestrated a prank call during the 2025 NFL Draft. Jax Ulbrich's friend posed as Saints GM Mickey Loomis, falsely telling Sanders he was being drafted by the Saints, which disrupted what was already a difficult draft experience for Sanders, who fell to the fifth round. The Falcons stated that Jeff Ulbrich was unaware of the incident until after it occurred and have apologized to Sanders and his family, promising to review and improve their security protocols. Jax Ulbrich publicly apologized to Sanders for the incident, acknowledging the impact it had on a significant moment in Sanders' life. The NFL's penalties cited the team's failure to prevent the disclosure of confidential information distributed ahead of the draft. The Falcons cooperated fully with the league's investigation and will participate in related community service initiatives.