NFL Fines Falcons $350K Over Shedeur Sanders Prank Call Incident

The NFL has fined the Atlanta Falcons $250,000 and defensive coordinator Jeff Ulbrich $100,000 after Ulbrich's son, Jax, accessed confidential draft contact information from his father's iPad to prank call quarterback prospect Shedeur Sanders during the 2025 NFL Draft. The league cited the penalties as a response to the team's failure to prevent the disclosure of sensitive information distributed prior to the draft. Jax Ulbrich, who posed as a New Orleans Saints official during the call, publicly apologized to Sanders, calling his actions 'inexcusable, embarrassing, and shameful.' The Falcons and Jeff Ulbrich accepted responsibility, stating they were proactive in addressing the situation internally and cooperated fully with the NFL's review. As part of the resolution, the Ulbrich family will participate in community service initiatives. The incident drew wider attention to draft security protocols and the impact of such breaches on both individual players and the league's image.